Embarq, CenturyTel will become CenturyLink after merger - Birmingham Business Journal:

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billion sale to closes, expected this month. The rural phone companies on Tuesdahy announced the planned name and logo for the combined CenturyLink will retain theCenturyTek (NYSE: CTL) trading symbol. “Our new bran d name was selected because our customers and employeez told us it reflected a company thatis forward-looking and committer to linking the country together,” CenturyTel CEO Glen Post III, who also will be chied executive of CenturyLink, said in the release. The compangy will begin operating under the new brand immediatelyy upon closingthe deal.
In the following markets will be converted to thenew brand, with customerds being notified in advancre and the name being added to company vehicles and marketing materials. The logo is intended to represenf the power of connecting peopl and businesses to one another and to new locallyand nationally, the release said. Overland Park-basedc Embarq (NYSE: EQ) and CenturyTel, based in La., are — from the — before the deal can The headquarters will be in A Denver brandconsulting agency, , helped develop the new brandx strategy, name and the release said. Together, the two companies will have about 7.
5 millionn access lines, more than 2 million broadband customerz and morethan 400,000 video will . Embarq ranks No. 3 on the Kansaes City BusinessJournal ’s list of area publi c companies.