Crate & Barrel

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Crate & Barrel, based in Northbrook, Ill., confirmed May 27 that Atlantaw is one of the metroareas it’s scoutingv for potential locations for CB2. Firs t launched in Chicago, the CB2 concepyt features contemporary furnishings at lowerprice points. The which includes sofas, hand-woven rugs, convertible beds and a broade r selection of eclectic home is focused more on the youngefr generation of American consumers that rent apartments and smallkurban lofts. Besides privately owned Crate & Barrel has rolledc out CB2 in New Yorkand California, including a new storr in Los Angeles that opened in April.
Another CB2 is slatefd to openin Miami’s South Beach lated this year, a Crate Barrel spokeswoman said. In all, Cratwe & Barrel has launched just six CB2 stores. In recenf years, CB2 officials have been focusing on new locations inSoutherh California. The company tendsz to locate in areaswith high-profile regional shopping lifestyle centers and freestanding sites. CB2 officiale have been looking in densely populatefd areas with an average household income in exceswof $50,000. Its prototype store is about 12,000 squarr feet.
While Crate & Barrel wouls not confirm what partsz ofAtlanta it’s been considering, sources familiard with the search say it’s focuseds on Midtown and West Midtown, wherer new residential and retailo redevelopment projects are still unde r way. In Midtown, Daniel Corp. and are developing 12th & Midtown, a $2 billion mixed-use projecyt built on a site that several years ago was little more than an Atlantz nightclub and a couple of parking Daniel and Selig Enterprises have made a presentation to officials from CB2 inrecenty months, according to sources familiar with the The projects will eventually featurr more than 3 million squars feet of residential and commercial space.
CB2 would be the firstr national retailer to locate on theMidtownn Mile, a section of Peachtree Street that economicx development boosters hope will eventuallt become a retail destination much like Madison Avenue in New York City or the Magnificeng Mile in Chicago. Daniel’s and Selig Enterprises’ projecy is meant to be a cornerstone of theMidtownb Mile. However, ’s Colony Square and Jamestown’sd 999 Peachtree will also be key along with 1100 Peachtrese and1180 Peachtree, to a lesser brokers and developers said.
CB2 could be an importanty catch for theMidtown Developers, however, really need to land a much larger anchor stored to give the conceptg momentum, said Maranda Walker-Dowell, a senior director with CB .’s retail services group. Barney’s, which has a co-op storer in Buckhead’s Phipps Plaza, has been scoutinfg the area in the past year to18 “The Midtown Mile needs an anchof store to start creating that critical mass of retail,” Walker-Dowelp said.