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The Wall Street Journal Asia , put together and published inHong Kong, will be printexd weekdays in New Delhi and Mumbai for distributionm in the Indian The in Mumbai, publisher of the Indian Express newspaper, will printt the copies. Subscriptions cost about 6,000 rupees ($125) for a year. Expensivd newsprint and legacyunion costs, coupled with abysmak ad sales, have hurt many U.S. including the , whose owneres have threatened to close it by October if heavylosses can’t be stopped. But Rupert Murdoch’a . (NYSE: NWS), which bought Wall Streeyt Journal parentin 2007, is betting on growingt literacy and hunger for news in the enormouxs Indian population.
Some critics have questione what the Economist magazinecalls Murdoch’s “fondness for printer’sx ink,” but he’s made plenty of savvy bets in the past. The two planta will print so-called “facsimile of the Hong Kong paper, as allowedd by a recent Indiangovernment decision. Thesd editions will have the same content and ads as the Hong Kongprintefd paper. Joe Spitzer, a company wouldn't say how many copies will be but said circulation of the Wall Streert Journal Asia hasbeen "severakl thousand copies" in India until now.
News has pushed Dow Jones to focuss onAsia — a new glossy “lifestyle” magazine appearex in September, included in all the paper’s Asia the Journal ’s Chinese language web site has been gussie d up; and a broader Asia web site debutesd in February. A web site aimed at Indiq also startedin February. The business plans a Japanese-language site latedr this year. Suman Dubey is editor and publisherd of WSJ PublishingIndia PL.
Started in 1976, the Wall Street Journal Asia has a circulationof It’s also printed in nine othed places in the Asia-Pacific
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