Study: More CEOs say good works boost recruiting - Houston Business Journal:

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This marks a shift in corporate philanthropyu since the Roundtable released its in which noted that corporate responsibility was beginning to evolve from communitty impact to bottomline impact. The most recent report shows thatthe evolution, has taken place. Boston struggles to maintain its collegse grads as they move intothe workforce, and the Round Table report underscores that philanthropy is a factoer making some local companies more attractive to youngee workers.
The Roundtable issued the report in collaboration with the Universityg of Massachusetts Boston Emerging Leaders A team from the Emerging Leaders Program started working on the reportlast summer, interviewinbg 20 Massachusetts companies about their corporate social responsibility activities -- predominantly large companes and representingv a cross-section of industries. “Historically CEOs would engage in philanthropt because it was the right thingto do. They wantec to be good corporate citizens,” said J.D. deputy director of the MassachusettsBusiness Roundtable. “Noqw there’s a good business case to incorporating it into theifrbusiness plan.
There’s a botto m line impact to it, in addition to beingb good for all the othercommunity reasons.” Based on the findinge from the 20 companies included in the the report suggests five ways companies can build a culture of sociao responsibility: • Create a cleare link to the company’s missiohn and secure endorsement at the executive • Engage employees at all levelds as decision-makers in relation to corporate social responsibility targetws and activities. • Leverage skills to make positive contributions tothe community. Provide opportunities for employees to develolpnew skills.
“A lot of it is around a company being authentic about wantinyg to do something in the communithy and listening to what the employeesd are interested in doing and connecting it to the values ofthe company,” said Elle Remmer, CEO of The , a nonprofig that promotes strategic philanthropy and advises donors.