Chase ups business focus - Portland Business Journal:

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Gone are the brightly colored signsproclaiming “Whooi hoo!” at every branch, replaced by Chase’se more somber emphasis on strength and stability through its “The Way campaign. Underpinning the marketinfg shiftis Chase’s effort to aggressively expand in areaxs that WaMu largely ignored. In an intervies with the PortlandBusiness Journal, newlyg hired Pacific Northwest Chairwoman Phyllis Campbell outlinerd Chase’s Oregon strategy — which will result in new midsizer business services, additional wealth management cuts to charitable giving and a more staid approacnh to branch-based banking. who was president of U.S.
Bank in Washingtob from 1991 to 2003, left the nonprofit Seattle Foundation in Aprilk tojoin Chase. She now travels regularlt from Chase’s Seattle office to Portlan d to meet with the fledging commercialbusiness