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According to the company, its customer-retention technologty identifies customers byloan amount, loan-to-value ratio, loan purposre and FICO scores. “With refinancing activity from borrowers representing a significantt portion of overallorigination volume, our lender network has expressecd a desire to capture and retain current mortgage says Bob Harris, presidengt of the LendingTree Exchange. “As part of the LendingTree banks and lenders that use ournew customer-retentiomn initiative will be able to significantly impact the ratiol of overall mortgage portfolio retained, just as effectively as they can attract new borrowers.
” LendingTree is owned by Charlotte-basex (NASDAQ:TREE), an online lending and real estate Tree.com’s principle businesses are LendingTree, which matches potential mortgage borrowers to and RealEstate.com, which works with individual seeking homes and real estate agents. LendingTree says it has facilitatedx more than 25 million requests for loans onlinerand $185 billion in closed loan
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