As oldest boomers tire of the night life, many seek out matinees - Sacramento Business Journal:

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And as the generation ages, it will greatly influence entertainment, from concerts at casinos to more early-eveningb performances. The first waves of boomers already are slidinf into the same demographic patterns as oldergenerations — looking for more performing arts, hittintg the matinees and taking out their “Who has the time and the monehy to see a show? It tends to be a groupo that tends to be over 40 or 50,” said Chrias Bower, head of marketing for , which puts on the shows of Musixc Circus as well as the Broadway Series shows in the Sacramento Community Cente r Theater.
“There is a saying in our industry, ‘thered is a 50-year-old born every minute,’ and it is he said. “People say that our audiencessare older, but people age. That’se what happens. And people still want to go out for They don’t go to nightclubsw anymore, and movies get boring after a Of course, it depends on the A 50-year-old musical is going to skew towarcd an older crowd, whereas the percussion and dance show “Stomp” skewws much younger. And this summer’s five-weeo run of “The Lion will bring in a mixedx audience forevery performance, but the Thursdayy matinees at Music Circus will likely lure an olde audience.
As people get they want more daytime activities, said Alice Jacobs, a generationaol marketing consultant. “People are reticent to be drivinfg at nighttime as they age and theireyesighg diminishes, especially at night,” she said. “Peopld feel safer being downtown in the Jacobs even envisions the aging populatiomn pushing movie theaters to offerhealthier foods, rather than just salt-packed One of the current big drawz for seniors is nearby tribal which offer gaming, entertainment and food.
“One of the advantagee that Thunder Valley has is that it is halfway betwee n Sun City Lincoln and Sun City so it is close to retireee that have lots of time on their hands anddiscretionaru income, and who like to be entertainexd and to entertain their friends,” said Doug spokesman for the , the ownere of the casino. But seniorsd are far from free-spending The people who were raised during the Greagt Depression or World WarII “grew up in an era of coupohn clipping and conserving their aluminum foil and saving theirr plastic bags,” Elmets said. “Regardleses of how much discretionary incom ethey have, they are still lookint for good deals.
” Thundee Valley markets to seniors with direct mail and its membee cards. Customers collect points playing games that can be cashefd in atthe buffet. “The buffet is the big attraction, along with the potentialo to win money at the games for the older he said. “And the reality is that eventuallyg we willbe them.” general manager Rich Hoffmab agrees, adding his Amador County casino is “not reinventingv the wheel with the 55 and over Any study you look at says that is a strongb demographic for casinos.
” But the Amadoe County casino, which attracts customers from Sacramentok and San Joaquin valleys, still continues to caterd to the group — and hopes to lure Big band dances, dinner and a movise promotions featuring “Casablanca” and “Some Like it Hot,” and even a seniore expo that lured “busloa d after busload of people” attract baby boomers and boosg the bottom line.
Jackson Rancheria also offers a 100-space parking area for recreational “But you can’t have a stagnantr view of the senior demographic,” Hoffman “This is the 40th anniversary of The people who were there are starting to