http://marathon-cap.com/company_team_bio_Gregg_Elesh.php
announced a week ago that television and radilo ads were being dropped after complaints that the spots perpetuate d stereotypes of Italiansas mobsters. The ads have continue d to run in heavy rotation since a joint venture formed last yearby Milwaukee-basedd Miller Brewing Co. and Coors Brewin g Co., Golden, Colo., made public the decision to pullthe spots. “The ads shouled be coming off the airthis week,” MillerCoora spokesman Pete Marino said in an e-mail. The televisionn spots feature veteran character actorFrank Vincent, who portrayed Phil Leotardo on the HBO seriee “The Sopranos.
” Vincent’s charactefr and another “wiseguy” approach a bartender in one spot and a stor clerk in another making an offer of “protection.” Radio advertisementz also have been The ads were created to highlight the improves bottle caps and can lids for Millef Lite designed to protectg the freshness of the beer. MillerCoors managemenf has stated that theads weren’t meant to be offensiv in any way.
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